A COLD WALL – LONDON FASHION WEEK MENS

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When I received the email that I was going to work backstage for A COLD WALL on London Fashion Week Mens I got goosebumps and I felt really excited. This time as a dresser and not as a makeup artist as I am used to. I started to count the years when I last worked on a Fashion week and I counted it to 8 years ago. It was on Stockholm Fashion Week for a jewellery brand called Miljaki. At that time I worked only with makeup and I had a lot of shows behind me as a makeup director.
I remember all the preparations before the shows, casting models, come up with ideas for the makeup looks and set up a crew and all meetings with designers and so on…Exiting times and my God I have missed it so much!

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When I first had a look at this brand I immediately thought about Off White. After a google search I discovered that the designer Samuel Ross worked with Off White as Virgil Abloh assistant for several years. A COLD WALL is a brand to have your eyes on.

Here is what BOF writes about the brand:
“Within just two years, the brand — known for its logoed t-shirts, distressed hoodies and utilitarian outerwear, which takes style cues from the tribes of the British class system — has seen rapid success. Between 2016 and 2017, A-Cold-Wall reached £1.3 million ($1.7 million) in revenue, while its stockists, which include Ssense, Barneys New York and Antonioli, grew by over 110 percent between Autumn/Winter 2017 and Spring/Summer 2018 seasons to 52. Recent collaborations with Nike and Fragment Design have further increased the brand’s exposure amongst street-savvy Millennial shoppers.”

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One of my favourite looks and model.

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Me in the middle surrounded by such nice girls, all of them worked backstage as dressers. Most of them are now in my class on London College Of Style.