When I received the email that I was going to work backstage for A COLD WALL on London Fashion Week Mens I got goosebumps and I felt really excited. This time as a dresser and not as a makeup artist as I am used to. I started to count the years when I last worked on a Fashion week and I counted it to 8 years ago. It was on Stockholm Fashion Week for a jewellery brand called Miljaki. At that time I worked only with makeup and I had a lot of shows behind me as a makeup director.
I remember all the preparations before the shows, casting models, come up with ideas for the makeup looks and set up a crew and all meetings with designers and so on…Exiting times and my God I have missed it so much!
When I first had a look at this brand I immediately thought about Off White. After a google search I discovered that the designer Samuel Ross worked with Off White as Virgil Abloh assistant for several years. A COLD WALL is a brand to have your eyes on.
Here is what BOF writes about the brand:
“Within just two years, the brand — known for its logoed t-shirts, distressed hoodies and utilitarian outerwear, which takes style cues from the tribes of the British class system — has seen rapid success. Between 2016 and 2017, A-Cold-Wall reached £1.3 million ($1.7 million) in revenue, while its stockists, which include Ssense, Barneys New York and Antonioli, grew by over 110 percent between Autumn/Winter 2017 and Spring/Summer 2018 seasons to 52. Recent collaborations with Nike and Fragment Design have further increased the brand’s exposure amongst street-savvy Millennial shoppers.”
One of my favourite looks and model.
Me in the middle surrounded by such nice girls, all of them worked backstage as dressers. Most of them are now in my class on London College Of Style.